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Hugo Boss will also develop a ‘Boss for Mercedes-Benz Collection’, inspired by the Formula One team, which will be available twice a year featuring high-end menswear fashion. A long-standing supporter of Formula One and motorsport, Hugo Boss has vast experience in sport and lifestyle sponsorship where Mercedes-Benz is also active.
Motorsports

Mercedes AMG Petronas Partners Hugo Boss

IN Mercedes-Benz, AMG, Petronas, Hugo Boss, Formula One, F1

The Mercedes AMG Petronas Formula One Team announces a new partnership with Hugo Boss, effective 1 January 2015 onwards


To celebrate this unique partnership, Boss presents a popup store at the atrium of The Shoppes at Marina Bay Sands Level 1, which will be retailing the Boss McLaren 2014 Fall/Winter Collection. It also showcases racing paraphernalia from past and present McLaren drivers, including the driver’s kit of both Jenson Button and McLaren’s newest driver Kevin Magnusson.  
The Pit

Hugo Boss And McLaren Collaborate For F1 Weekend

IN Hugo Boss, McLaren, Formula One, F1, Boss, 650S, The Shoppes at Marina Bay Sands, Boss McLaren 2014 Fall/Winter Collection

Fashion and Formula 1 has no link, you say? Well, you might want to learn a few things at the Hugo Boss popup store...


Around the same time, legendary Lotus designer Colin Chapman was creating Grand Prix history of his own, embodied in Singapore this year by a Lotus 72 – the beautiful wedge-shaped racing car that was a dominant force in the first half of the seventies, winning no fewer than 20 World Championship Grands Prix.
Motorsports

Historic F1 Cars Coming To Singapore

IN Formula 1, F1, Formula One, Singapore, Singapore GP, Marina Bay Street Circuit, FIA Masters Historic Formula One Championship, Masters HGP

In addition to the latest breed of Formula One cars on track, die-hard fans can also look forward to reliving some of the greatest moments of yesteryear


An invited selection of 20-cars will form up in Singapore for the ultimate historic Formula One showdown. The support race is in addition to the track action by previously announced Porsche Carrera Cup Asia at the 2014 Formula 1 Singapore Airlines Singapore Grand Prix.
Happenings

Historic Formula One Cars At Marina Bay

IN F1, Formula One, Formula 1, Marina Bay, Marina Bay Street Circuit, Singapore GP, 2014 Formula 1 Singapore Airlines Singapore Grand Prix

For the first time, historic Formula One cars will be racing under the Singapore lights at the Marina Bay Street Circuit


Members of the public can visit www.singaporegp.sg/revupsingapore for more information on how to participate in these free programmes.
Motorsports

Rev Up, Singapore!

IN Singapore, Singapore GP, 2014 Formula 1 Singapore Airlines Singapore Grand Prix, Singapore Airlines, Marina Bay Circuit, 2014

Race promoter Singapore GP’s 'Rev Up Singapore!' campaign is back for its second year, with new and enhanced initiatives to share the excitement of Formula One across the island.


As part of the launch, Red Bull Racing F1 driver Mark Webber made an appearance at NUS to catch up with the engineering students and Prof. Seah Kar Heng. The faculty received the driver with a warm welcome and managed to get some advise and encouragement from the Australian racer.
Happenings

Infiniti Offers Top Budding Engineers Work Placements In F1

IN Infiniti, National University of Singapore, Mark Webber, NUS, Red Bull Racing

In this chance of a lifetime, Infiniti is offering performance-driven engineering graduates an exclusive opportunity to work in Formula One via a new global talent search initiative.


The remarkable supercar’s perfect balance of uncompromising aerodynamics with harmonious proportions is a result of the collaboration between the Ferrari Styling Centre and Pininfarina.
Happenings

Ferrari Launches The New F12berlinetta

IN Ferrari F12berlinetta, Ferrari, Singapore, The Shoppes at Marina Bay Sands, V12

The gorgeous Ferrari F12berlinetta debuts in Singapore and will be on display from 18 to 23 September at The Shoppes at Marina Bay Sands.


Happenings

McLaren Singapore Showroom Officially Opens

IN McLaren Singapore, McLaren Automotive, Singapore, MP4-12C, Showroom

The sleek showroom with a fully equipped service centre and customer care facilities will house the MP4-12C and McLaren's range of cars in years to come.


EDIFICE has been designated as the Official Watch Partner for the 2012 and 2013 seasons, and the Casio logo will continue to appear on racing suits worn by Vettel and Webber, as well as on the team wear. The logo will also stay on the nose sections of the team’s race cars. In addition to using team images in EDIFICE advertising, Casio plans to work again with Red Bull Racing to release special collaborative watch models. These global marketing activities are expected to further enhance the EDIFICE brand image.
The Pit

Casio Continues Official Partnership with Red Bull Racing F1 Team

IN Casio, Formula One, Red Bull Racing, F1, Formula One

Casio has renewed its contract with the Formula One World Champions, the Red Bull Racing team. Casio will make the most of this relationship to strengthen the brand image of its EDFICE watches.


Porsche sets the heartbeats ticking faster with an exclusive series of collectibles and apparels – Porsche Design Driver’s Selection – engineered for the avid brand enthusiast. The luxury sports collection is designed with the finest qualities of Porsche – refined technology, increased comfort, enhanced performance and sharpened design. The brand’s impeccable eye for details and precision is evident in the collection which consists of stylish polo tops (for men and women), brilliantly compartmentalised trolley cases to fun accessories like colourful key rings and caps embossed with the distinctive Porsche crest.
The Pit

Porsche accessories for all F1 fans!

IN Porsche, Porsche Design Driver’s Selection, Formula One.

Porsche ups the ante this Formula One season with an exclusive selection of luxury collectibles and apparels, engineered for the avid brand enthusiast


“At SingTel, we constantly look out for the latest technologies that deliver unique experiences to Singaporeans. The upgraded race simulators are a perfect example of our belief that amazing things happen when we think big,” said Mr. Derrick Heng, Director of Brand Experience, SingTel.
Happenings

SingTel Debuts The World’s First Race Simulator With Six Degrees Of Freedom

SingTel, Title Sponsor of the Formula 1â„¢ Singapore Grand Prix unveiled a new race car simulator that heightens the racing experience by introducing three additional motion cues.


From the early stages during the off-season, the team’s Formula One car is developed entirely in Siemens' NX software, based on functional requirements and the ever changing Formula One regulations. The model proceeds to outline structure where the Red Bull Racing design team has approximately 150 workstations running NX, to develop geometric part models for the entire vehicle. The NX system gets even more crucial during the race season, as performance-enhancing modifications to the car have to be produced in as little as one week.
Happenings

Siemens PLM Software And Red Bull Racing

IN Siemens, PLM, NX, Teamcenter

While drivers battle on the race track, what gives race teams the overall upper hand?


From the start of the 2011 Formula One season, Infiniti has joined the Red Bull Racing team as a major partner and features prominently on the race-winning RB7 driven by Sebastian Vettel and Mark Webber. Like many in the Red Bull Racing team, Sebastian has been driving products from the Infiniti range, both as his personal car but also at the different races around the world.
Happenings

Sebastian Vettel Is Infiniti's New Global Brand Ambassador

IN Red Bull Racing Team, Infiniti, F1, Sebastian Vettel

F1's young star driver pairs up with luxury car brand Infiniti.


A new aerodynamics package produced entirely from carbon fibre has been developed by McLaren Racing in compliance with GT3 regulations, incorporating a new front splitter, door blade, rear wing, diffuser and louvres in the front fenders.
Happenings

Mclaren Unleashes the MP4-12C GT3

IN Mclaren, MP4-12C, GT3, FIA, GT, CRS Racing

While the car is an engineering feat, Mclaren also unveiled a team and development programme that will keep its customers ahead.


This exciting new era for Caterham will be led by the company's existing management team, headed up by Caterham Cars Managing Director, Ansar Ali. Ansar has been responsible for Caterham's exports, creating the iconic Superlight R500 and the SP/300.R sports prototype racer, the first brand new model in 15 years.
Happenings

Team Lotus Buys Caterham Cars

IN Team, Enterprise, Lotus, Caterham, Cars

Simplify, add lightness and now, Formula One technology?


The rest of the stalls rounded up the carnival-like atmosphere. The official Formula One team merchandise booth sold all kinds of F1 memorabilia. Team booths from Red Bull Racing, Vodafone McLaren, Mercedes and Ferrari were present too. Malaysian Red Crescent Society members were on site, collecting donations to help victims of the tsunami and earthquakes in Japan.
The Pit

A Truly Asian Race Experience

IN 2011, Formula, One, Petronas, Malaysia, Grand, Prix

With shows, sales and parties, there is more to the 2011 Formula One Petronas Malaysia Grand Prix than the race itself.


Happenings

Zone 1 Ticket Holders To Enjoy Additional Viewing Experiences

IN Singtel, Singapore GP, 2011, F1

Singapore GP confirmed the integration of the Singapore Flyer into Zones 1 and 2 of the Marina Bay Street Circuit, allowing Zone 1 and Premier Walkabout ticket-holders complete access.


The Austrian energy drink company, which is fast gaining in popularity amongst Formula One aficionados thanks to the double championship winning feat of Red Bull Racing in 2010 and the perfect start to the 2011 campaign by world champion Sebastian Vettel, is expecting crowds upwards of 50,000 spectators to turn up for this show car event. On 22 April, motor sports enthusiasts can also expect the festivities to start at Ngee Ann City Civic Plaza, where the Red Bull Speed Street event will be based. One can expect Audi and Infiniti cars on display, as well as Red Bull Racing merchandise on sale, while Sony Computer Entertainment and Sony Singapore will be setting up a gaming area featuring the Red Bull X2010 super car in its PS3 game GT5 alongside four units of F1 simulators courtesy of Singapore GP, making the event a real motor racing extravaganza.
Happenings

Formula One Is Coming To Orchard Road This April!

IN F1, Singapore, Orchard Road, Red Bull

The public can now catch a first glimpse of the F1 show car outside the Singapore Marriott Hotel this weekend.


Happenings

David Coulthard Thrills Bukit Bintang Shoppers

IN Red Bull, David Coulthard, F1, Sepang, 2011

The Red Bull Speed Street event marked the first time that a F1 car sped down Malaysia's main shopping strip.


Motorsports

Sebastian Vettel Victorious At Melbourne

IN F1, 2011, Melbourne

Red Bull driver Sebastian Vettel started the new Formula One season with a flawless race from pole to finish to win the season-opening Australian Grand Prix.



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